On top of that you have all the 'wait and see' buyers who want reviews before they buy which is probably an even larger number. They had so many preorders for the D850 that they still haven't even come close to filling them with the Sep 18/19 shipment, I think it is going to do very well for them. The D850 by all accounts seems to be even more popular, and presumably Nikon has at least the same if not more production capability in the Thailand plant than they did in Japan in 2012 especially after all the moving around due to the natural disasters. In contrast, at the time they only targeted 5,000 D4 cameras produced per month. The Sendai (Japan) factory making them had ~1,600 employees and the camera took about 4hr to make. When the D800 came out, Nikon's target was 30,000 units produced per month. It does not mean that they have already made 300,000 units, but it probably won't take them long to get there if demand can support it. '3' Is the USA indicator and early units will be '30'. With Nikon serials, typically the first two digits you see is just the region indicator. That’s how you know if you have a us model 3xx,xxx If so, wouldn't that be $510,000,000 so far ? If so, that is just so far. If so, then I think Nikon no longer has a cash problem.ģ00,000 units times $3400 = $1,020,000,000Ĭan we cut that in half to yield Nikon's gross take?

This D850 has a Serial Number in excess of 300,000.ĭo these Serial Numbers start at '1' and run in succession?

Nikon fm serial number database